What will England football fans be singing during the World Cup?

The time has arrived for England to deliver. However, unusually and for the first time since England’s win in 1966 the team will have to do it without an official team anthem after the FA apparently decided that this year the players need to stay “fully focused” on the game. Whether this is a good omen or not for Capello’s lads we don’t know but it certainly isn’t good news for fans back home. 

According to research conducted by Entertainment Media Research exclusively for Music Works, football songs play a really important role for 2 in 3 people in creating a great atmosphere in pubs and bars and getting patrons in the mood for watching the World Cup.

 

% Total agree

Football songs help to get everyone in the mood for the World Cup

68%

Football songs create a great atmosphere in pubs/bars during the World Cup

64%

I enjoy hearing football songs when the World Cup is on

52%

Football songs make me more passionate about supporting my team

51%

So this year pubs and bars will have to make do with footballing songs from years gone by. But which songs to play? To help publicans and venue owners decide we commissioned EMR to research the subject. According to the research Three Lions is the favourite World Cup anthem with more than 1 in 3 people (36%) saying they love the song, Vindaloo comes 2nd with 28% saying they love the song and World in Motion comes 3rd with 23% saying they love the song. 

#

Song

“Love”

rating

1

Three Lions

36%

2

Vindaloo

28%

3

World in Motion

23%

4

We’re On The Ball

21%

5

This Time (We’ll Get It Right)

19%

Of course this matters in terms of short-term profits for venue owners but the impact can potentially have long-lasting benefits. In her article The Effects of Sound on Shoppers and Restaurant Patrons,” (Suite101.com., Music Psychology and Behaviour section), author Jennifer Copley explains. Playing music that increases customer enjoyment encourages a tendency to sing along. This involvement results in an increased likelihood that customers will fondly remember the event long afterwards; the logical consequence being that they will be more likely to patronise the venue again in the future.

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