Shelley's Cakes

Shelley's Cakes has been operating in Chislehurst, Kent, for over 18 years and has always played recorded music in the business. The business makes bespoke cakes, specialising in wedding cakes, and has a retail shop and a kitchen workshop where the cakes are made.

Music is played throughout the business, but the style varies between the kitchen and the shop. Playing mellow and subtle background music in the retail area helps customers feel more relaxed and at ease as they browse product portfolios, whereas the kitchen has louder and more upbeat commercial radio to motivate the staff as they work.

Setting a mood through playing music is important for Shelley’s Cakes – customers are often brides and grooms choosing their wedding cake, so it vital that they feel relaxed and comfortable.

The team feels that they couldn’t possibly work in silence, and without music, their customers would feel more self conscious and less able to chat without feeling overheard.

Shelley Ridge, manager of Shelley’s Cakes, says: "Music is incredibly valuable to my business. Not only does it create a more cheerful working environment, it keeps my team motivated. It’s also vital for me to make my customers feel relaxed and welcomed when they come into the shop. Without it, the working environment would be very different – personally, I couldn’t work without it!”

www.shelleyscakes.com

Latest Music Works research findings

  • 88%

    of participants in a study worked most accurately when listening to music 6

  • 58%

    of participants in a study worked faster when spell checking and entering data when listening to pop music 6

  • 62%

    of decision-makers at offices and factories believe that they can positively influence the behaviour of employees through playing music 1

  • 41%

    of managers/business owners surveyed agreed that music in shops can influence their decision to purchase 4

  • 1/10

    managers/business owners said that they would go out of business if they had to switch the music off permanently 4

  • 71%

    of employees would like to be able to listen to music when at work 1

  • 60%

    of customers who like music-in-store agree they would spend more time in a shop if they hear music they like 1

  • 61%

    of small retailers say staff are more productive when music is played 1

  • 63%

    of small retailers agree that playing music encourages customers to spend longer in-store 1

  • 78%

    of small retailers recommend that other retailers should play music to improve productivity and staff morale 1

  • 88%

    of staff who work in stores with music would prefer to listen to music by recognisable performers rather than sound-alikes 3

  • 99%

    of staff who work in stores without music think that retail stores that play music tend to be more modern and appealing places to shop 3

  • 46%

    of managers/business owners agreed that playing music for customers/clients says something about their brand and ‘who they are’ as a business 4

  • 1/4

    (25%) of retail businesses agree that they would lose business if they turned the music off 1

  • 99%

    of staff who work in travel agencies without music say that playing music in store would create a better working atmosphere for staff 3

  • 97%

    of staff who work in travel agencies without music say that playing music in store would make them more productive while working compared to no music being played 3

  • 98%

    of staff who work in travel agencies without music agree that playing music agree that playing music would make them feel more motivated while working. The same number agree that playing music in store would improve staff mood 3

  • 99%

    of staff who work in travel agencies without music agree that they think customers would be happier if music was played in store 3

  • 93%

    of staff who work in travel agencies with music agree that if the music was turned off, they would ask their manager to turn it back on 3

  • 97%

    of staff who work in travel agencies with music would recommend that all the retail stores play instore music 3

  • 91%

    of managers/business owners either agreed or agreed strongly that playing music makes customers and staff happier 4

  • 58%

    of managers/business owners believed the working atmosphere would be damaged if they had to switch the music off permanently 4

  • 75%

     of managers/business owners agreed that allowing staff to listen to music helps team working/team bonding 4

  • 77%

    of managers/business owners agreed that allowing staff to listen to music enhances productivity 4

  • 88%

    of managers/business owners agreed that it creates a better atmosphere/working environment 4

  • 85%

    of employees who like music in the workplace believe the working environment is much more relaxed when music is being played 1

  • 74%

    of employees who like music enjoy going to work when good music is played 1

  • 86%

    of office & factory business owners/managers agree employees are happier when music is played 1

  • 87%

    of office & factory business owners/managers say playing music in the workplace improves morale 1

  • 72%

    of people who like music in store say a shop playing music is more inviting 1

  • 67%

    of people who like music in store see a shop that plays good in-store music as trendy 1

  • 84%

    of shoppers like shops that play in-store music 1

  • 76%

    of small retailers believe they can positively influence the behaviour of customers through music 1

  • 79%

    of small retailers say ceasing to play music would damage the store's atmosphere 1

1 Research was conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.

2 Research was conducted by RED in May 2013 with 676 customers of a UK travel company (x331 interviewed at stores that play music, x306 interviewed at stores that do not play music.)

3 Research was conducted by RED in May 2013 with 1397 staff of of a UK travel company (x1042 surveys completed by staff at stores that play music, x337 surveys completed by staff at stores that do not play music.)

4 Research was conducted by DJS Research in June 2013 among 600 businesses in the West Midlands

5 Source: YouGov Plc. online survey, April 2014. Total sample size: 7492 GB adults aged 18+. Figures have been weighted and are representative of all GB adults.

6 Research was conducted by Mindlab International in September 2014. (The research tested 26 participants carrying out office-based tasks while listening to four genres of music, and no music).

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