Retail

Please see below for the latest research findings.

Latest Music Works research findings

  • 76%

    of customers in travel agents that play music agree that they feel more relaxed shopping 2

  • 51%

    of customers in travel agents that play music agree that they spend more time browsing 2

  • 66%

    of customers in travel agents that play music agree that music removes any awkward silences while shopping for a holiday 2

  • 53%

    of customers that visited a travel agents that played music felt that it would be a less welcoming place to shop without music 2

  • 41%

    of managers/business owners surveyed agreed that music in shops can influence their decision to purchase 4

  • 60%

    of customers who like music-in-store agree they would spend more time in a shop if they hear music they like 1

  • 61%

    of small retailers say staff are more productive when music is played 1

  • 63%

    of small retailers agree that playing music encourages customers to spend longer in-store 1

  • 78%

    of small retailers recommend that other retailers should play music to improve productivity and staff morale 1

  • 88%

    of staff who work in stores with music would prefer to listen to music by recognisable performers rather than sound-alikes 3

  • 99%

    of staff who work in stores without music think that retail stores that play music tend to be more modern and appealing places to shop 3

  • 1/4

    (25%) of retail businesses agree that they would lose business if they turned the music off 1

  • 99%

    of staff who work in travel agencies without music say that playing music in store would create a better working atmosphere for staff 3

  • 97%

    of staff who work in travel agencies without music say that playing music in store would make them more productive while working compared to no music being played 3

  • 98%

    of staff who work in travel agencies without music agree that playing music agree that playing music would make them feel more motivated while working. The same number agree that playing music in store would improve staff mood 3

  • 99%

    of staff who work in travel agencies without music agree that they think customers would be happier if music was played in store 3

  • 93%

    of staff who work in travel agencies with music agree that if the music was turned off, they would ask their manager to turn it back on 3

  • 97%

    of staff who work in travel agencies with music would recommend that all the retail stores play instore music 3

  • 72%

    of people who like music in store say a shop playing music is more inviting 1

  • 67%

    of people who like music in store see a shop that plays good in-store music as trendy 1

  • 84%

    of shoppers like shops that play in-store music 1

  • 76%

    of small retailers believe they can positively influence the behaviour of customers through music 1

  • 79%

    of small retailers say ceasing to play music would damage the store's atmosphere 1

1 Research was conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.

2 Research was conducted by RED in May 2013 with 676 customers of a UK travel company (x331 interviewed at stores that play music, x306 interviewed at stores that do not play music.)

3 Research was conducted by RED in May 2013 with 1397 staff of of a UK travel company (x1042 surveys completed by staff at stores that play music, x337 surveys completed by staff at stores that do not play music.)

4 Research was conducted by DJS Research in June 2013 among 600 businesses in the West Midlands

5 Source: YouGov Plc. online survey, April 2014. Total sample size: 7492 GB adults aged 18+. Figures have been weighted and are representative of all GB adults.

6 Research was conducted by Mindlab International in September 2014. (The research tested 26 participants carrying out office-based tasks while listening to four genres of music, and no music).

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