Fitness

Please see below for the latest research findings.

Latest Music Works research findings

  • 96%

    of current and ex gym members who do not attend exercise classes prefer listening to music by original artists5

  • 87%

    of current and ex gym members who attend exercise classes prefer listening to music by original artists5

  • 53%

    of people who like to hear music in the gym say they would visit the gym less frequently if it stopped playing music 1

  • 48%

    would consider changing gyms if it stopped playing music 1

  • 72%

    of people who like to hear music in the gym say playing music gives it a better image 1

  • 60%

    of gym users would be more loyal to a gym that played music 1

1 Research was conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.

2 Research was conducted by RED in May 2013 with 676 customers of a UK travel company (x331 interviewed at stores that play music, x306 interviewed at stores that do not play music.)

3 Research was conducted by RED in May 2013 with 1397 staff of of a UK travel company (x1042 surveys completed by staff at stores that play music, x337 surveys completed by staff at stores that do not play music.)

4 Research was conducted by DJS Research in June 2013 among 600 businesses in the West Midlands

5 Source: YouGov Plc. online survey, April 2014. Total sample size: 7492 GB adults aged 18+. Figures have been weighted and are representative of all GB adults.

6 Research was conducted by Mindlab International in September 2014. (The research tested 26 participants carrying out office-based tasks while listening to four genres of music, and no music).

Additional information